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We know what you’re thinking: “FashionAI? Isn’t that kind of like Google’s try-on thing?”

Fair question—and yeah, at first glance, both help you visualize clothes on different bodies using AI. But once you start using FashionAI, you’ll notice the difference almost immediately: this isn’t a feature tacked onto a massive search engine. This is a tool built for you, your style, your preferences, your story.

Google I/O Virtual Try-On
Google I/O Virtual Try-On

It’s Not Just What You Wear. It’s Why.


Google’s tool is sleek and impressively engineered, but it’s designed to move you toward a checkout button. FashionAI is designed to help you reflect on what you love to wear, experiment with new aesthetics, and discover yourself through clothing by helping you find what sizes work best for your body without having to play the guessing game.

“I felt like FashionAI wasn’t trying to sell me anything—it was helping me find who I was becoming. The outfit suggestions were weirdly accurate to my vibe.”Clara, 20


Made for Style Exploration, Not Just Shopping


Let’s be real—Google’s UI is polished. But it’s also transactional. You search, you browse, you maybe buy.


With FashionAI, you’re not browsing stock images—you’re building a lookbook. You’re learning your aesthetic language, testing fits, and figuring out what makes you feel good. It’s creative. It’s personal. It’s actually fun.


Designed by People Who Actually Care About Fashion


Google is powered by incredible tech—but fashion isn’t their main thing. For us, it is. We’re not just checking the diversity box or showing you a few sizes. We're asking: How do you want to look? How do you want to feel?

“I stopped doom-scrolling outfits I couldn’t afford and started building a closet that felt real to me. FashionAI was a huge part of that.”Rae, 23

Our Superpower? We See You.


We may not have Google’s engineering team—but we do have a strong sense of what makes style feel authentic, messy, cool, and personal. Our goal isn’t to scale fast. It’s to make style intimate again.


The Bottom Line:


If you want clean UI and fast browsing, Google’s try-on tool is great.

But if you want a stylist that grows with you, helps you evolve your taste, and turns fashion into a feeling, FashionAI is where it starts.

This isn’t just try-on. This is try-you.


 
 
 

Updated: Jun 3

fAIshion — an AI‑powered Chrome extension transforming online fashion shopping — has been named a winner of Vanderbilt Women in Business’s Spring 2024 Next Wave Award. Out of hundreds of women‑led startups, fAIshion was selected for its mission to help shoppers say “bye‑bye” to disappointment, returns, and overspending.


What Is fAIshion?

fAIshion uses advanced AI algorithms to deliver personalized style recommendations and virtual try‑ons directly in your browser. Shoppers can preview garments on realistic models, which drastically reduces uncertainty. This innovation also lessens costly returns for both consumers and e‑commerce businesses.


Why the Next Wave Award Matters

  • $2K prize pool recognizing women‑led innovation

  • Backed by Vanderbilt WiB, Chai Ventures, and Tekfen Ventures

  • Reinforces fAIshion’s role in bridging the funding gap for female entrepreneurs


How fAIshion Is Shaping Fashion Tech

fAIshion is making significant strides in the fashion industry. Here’s how:


Reduce Returns

Virtual try‑on technology cuts down on guesswork. Customers can see how items look on them before making a purchase, thereby reducing return rates. This aspect is crucial for both customers who want to avoid disappointment and retailers who face high return costs.


Boost Conversion

Personalized AI recommendations increase buyer confidence. When shoppers receive tailored suggestions based on their style preferences, they are more likely to make a purchase. This improved conversion rate is beneficial for e-commerce businesses looking to thrive in a competitive market.


Empower Consumers

fAIshion democratizes high‑end styling for every budget. No longer do only affluent individuals have access to personalized fashion. With fAIshion, anyone can receive expert styling tips using cutting-edge technology, making fashion more inclusive.


Customize your virtual try‑on: choose ethnicity, body shape, age, hairstyle, and see how clothes look on you instantly.

What’s Next for fAIshion

With this latest win, fAIshion plans to enhance its Chrome extension’s compatibility. The company also aims to roll out a standalone web app. This new development will further improve the user experience and expand their reach. As this women‑led startup continues to disrupt fashion e‑commerce with AI, it is poised to innovate and lead the industry in new directions.


The Future of Online Fashion Shopping

fAIshion represents a significant shift in how we approach online fashion shopping. By leveraging technology, it transforms what was once a frustrating experience into an enjoyable one.


The integration of AI into fashion shopping means your personal style is just a click away. Imagine being able to virtually try on outfits before purchasing. This technology not only saves time but also money.


Conclusion

In conclusion, fAIshion is paving the way for the future of fashion e-commerce. With a commitment to reducing returns and increasing buyer confidence, this innovative platform is reshaping the landscape. As we look toward the future, it is clear that AI will play a pivotal role in defining how we shop for clothes online.


With the recognition from the Next Wave Award, it is evident that fAIshion is not just a trend. It's an important step towards equality and innovation in the world of business. Stay tuned as this groundbreaking company continues to lead the charge in AI-assisted fashion.


The journey has just begun, and the possibilities are endless. Don't miss out on what fAIshion has to offer.

 
 
 

a women is wearing miu miu

We get it. You live for fashion. Scrolling through endless new arrivals is your cardio. But let's be honest, online shopping can be a total minefield, even for the most seasoned fashionistas.

From sizing roulette to the dreaded "expectation vs. reality" letdown, we're breaking down the most common online shopping struggles—and how to conquer them like a true style icon.


Problem 1: The Sizing Guessing Game on online shopping

Every brand has its own sizing quirks. A size 6 at one store could be a 4 at another, leaving you with a closet full of "almost" perfect pieces.

Solution: Embrace the Power of Size Charts and Reviews!

  • Check those size charts: Don't just glance at them—really study them. Pay attention to specific measurements (bust, waist, hips) and compare them to your own.

  • Read the reviews: Other shoppers are your secret weapon. Look for comments about how the garment fits (runs big, runs small, true to size) and see if there are photos from real customers.

  • Try the size recommendation plugin: Are you exhausted from comparing different size charts for every brand you shop from? Discover the easiest way to find your perfect fit across various brands with just one click. Download our size recommendation browser extension, input your body measurements, and you're DONE! Say goodbye to sizing confusion and hello to effortless shopping. Try it now and experience the convenience of accurate sizing at your fingertips






Problem 2: "But it looked so different online!"

We've all been there. The stunning silk blouse that looked like liquid gold on the model arrives looking more like a crumpled napkin. Fabric, color, and fit can all be deceiving online.

Solution: Get Up Close and Personal with Product Details

  • Zoom in: Don't just look at the main product photo. Examine close-up shots of the fabric, texture, and any unique details.

  • Read the product description carefully: Look for information about material composition, stretch, and fit.

  • Consider video: Many brands now include videos of models wearing the clothes, giving you a more realistic sense of movement and drape.



Problem 3: The Return-Label Blues

There's nothing worse than a mountain of packages waiting to be returned. It's time-consuming, frustrating, and often comes with restocking fees.

Solution: Virtual Try-On to the Rescue!

  • Embrace technology: Many brands now offer virtual try-on technology that lets you see how clothes will look on your body before you buy.

  • Use apps and browser extensions: Several apps and extensions utilize AI to provide personalized size recommendations, helping you find the perfect fit the first time.

fAIshion AI virtual try-on
fAIshion Virtual Try-on: Face Swapping

Problem 4: Curating a Cohesive Wardrobe

Building a wardrobe that's stylish, versatile, and reflects your personal aesthetic is a constant challenge.

Solution: Lookbook Inspiration and Capsule Wardrobe Strategies

  • Find your style icons: Follow fashion bloggers, influencers, or celebrities whose style you admire and draw inspiration from their outfits.

  • Create capsule wardrobes: Build a core collection of essential pieces that can be mixed and matched to create multiple looks.

  • Plan your outfits: Use apps or online tools to create virtual outfits and see how different pieces work together before you commit to buying them.


Remember: Online shopping should be fun and empowering. By using these tips and embracing innovative tools, you can navigate the digital fashion world with confidence and style. Happy shopping!

 
 
 
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